The Tools

Two free tools. Powerful together.

Google Analytics 4 and Search Console are industry-standard. I set them up, read them, and translate them into plain English for you — every single month.

Google Analytics 4

GA4 shows you everything happening on your website — who's visiting, where they came from, and what they do once they arrive.

Total visitors and unique visitors per month
Where traffic comes from (Google, social, direct, referrals)
Which pages get the most attention
Phone number clicks tracked as conversions
Contact form submissions tracked as conversions
How long people stay and what they read
Mobile vs. desktop breakdown
Geographic location of visitors

Google Search Console

Search Console shows you exactly how Google sees your site and what searches are driving people to find you.

What keywords people type to find your business
How often your site appears in search results
Click-through rates from Google to your site
Your average search ranking position
Which pages rank for which terms
Indexing status — is Google finding all your pages?
Mobile usability issues flagged immediately
Month-over-month ranking improvements

What You'll Receive

Your monthly report — exactly like this.

No dashboards to log into. No spreadsheets to decode. Every month, I send you a short email with the numbers that matter in plain English.

● SAMPLE MONTHLY REPORT — April 2025

247 ↑ 18% vs last month Website visitors

12 ↑ 4 vs last month Phone clicks

#4 ↑ from #9 last month Google ranking

April summary: 247 visitors came to your site last month — up 18% from March. Your top search term was "wine shop Gastonia NC" and you're now ranking #4 for it, up from #9 last month. Phone clicks jumped from 8 to 12. We're seeing steady growth in organic search traffic. One thing to note: your "Events" page is getting strong traffic — worth keeping it updated with upcoming tastings.

This is what you'll see every month. Real data. Real growth. Sent to your inbox — no login required.

Why This Matters

A website without tracking
is a billboard in the dark.

See what's working

Know which pages drive calls, which searches bring people in, and where your best customers come from. Stop guessing — start knowing.

Spot growth early

Month-over-month data shows trends before they're obvious. We catch what's climbing and what needs attention — before it costs you customers.

Make better decisions

Should you run ads? Update your menu page? Add a new service? Real data answers these questions with facts instead of gut feelings.

Included in every plan

This is what you'll see every month.

Real data. Real growth. And someone to explain it to you in plain English — me.

Get Started View Plans