About Mitchell Herndon — Herndon Business Services

About Mitchell

Mitchell Herndon

University of Michigan Economics & Data Science Charlotte, NC (South End)

Mitchell Herndon is the founder of Herndon Business Services. He specializes in helping local businesses in Charlotte and Gastonia build websites and digital strategies that reflect who they really are — not who a template says they should be.

Educated at the University of Michigan in Economics and Data Science, Mitchell brings both creative and analytical thinking to every project. He understands markets, customer behavior, and what actually moves a small business forward — not just how to make something look good.

He keeps his client list deliberately small — 5 to 10 businesses at a time — so every client gets his full attention. That means direct access to him, fast turnaround on updates, and a partner who genuinely knows your business and your goals.

When he's not building sites or digging into analytics, he's in South End Charlotte — exploring the local business scene that he's trying to help thrive.

Work With Me

My Philosophy

Why I do it this way.

I believe every business has a unique story. Most websites miss it. The typical approach is to pick a template, swap in a logo, and call it done. I think that's a waste of what a website can actually do for you.

I take time to understand your story — your customers, your market, what makes you worth choosing — and then build something that actually works for your customers and your bottom line. That takes more time up front. It's worth it every time.

Start the Conversation

How I Work

What you can always expect from me.

Direct Access

You get my email and my attention — not a ticketing system or a rotating support team. When you reach out, I'm the one who responds.

Honest Conversations

If I don't think something will help your business, I'll say so. I'd rather lose a sale than waste your money on something that won't work.

Consistent Follow-Through

Monthly reports. Prompt updates. No disappearing after launch. The relationship doesn't end when the site goes live — that's when the real work starts.

Data-Informed Decisions

I don't make changes on gut feelings. I look at what the data says — what pages your customers engage with, what search terms bring them in — and act on that.

Hi, I'm Mitchell.